![]() ![]() ![]() Cole actually approached Singh with the concept for his inclusion after giving the world one of his first public demonstrations of hoop talent at the NBA’s 2019 All-Star Weekend. In a new interview with Complex, 2K’s digital marketing director Ronnie “Ronnie2K” Singh explains how J. He’ll also appear in the game as himself the player will encounter him and Dreamville associates Bas and Elite in the M圜areer mode, helping the player character achieve their own hoop dreams.Īs it happens, though, Cole planted the seeds for this idea even before he’d managed to make it onto a Basketball Africa League roster. The rap star-turned-hooper features on the Gamestop-exclusive Dreamer Edition cover of NBA 2K23. At the start of the month, he was announced as 2K Games’ first-ever non-athlete cover model for the latest iteration of NBA 2K. Cole has always put his pro basketball ambitions at the forefront of his rap career, he’s come way further than perhaps even he could have foreseen. ![]()
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